Seeraga Samba rice has a peculiar flavour that may be characterised as "starchy" or "corny," and is hence an acquired taste appreciated mostly by locals. The grain is significantly tougher than the other kinds and has a less 'fluffy' feel when cooked, making for a more substantial meal with greater calorie content. The rice is known for its rich aroma and fluffy texture makes it people’s choice for their most favourite dish biryani. Moreover, since it aids digestion it is also a healthy choice for biryani.

It is long duration rice traditionally grown in South India by our farmers. The rice is known for its rich aroma and flickering taste which is also the unbeaten choice for biryani. It takes a long time to grow compared to other rice which also becomes a reason for the rice being costly. It is high in selenium, which helps to prevent colon and intestine cancer. It has higher fibre and antioxidants, which aid in the elimination of free radicals from the colon and gut. It also contains phytonutrients that aid in the prevention of breast cancer and the strengthening of the heart. It Reduces Body Heat And Also Cures Nervous Disorders.